Launched last year, the campaign is backed by Norbord, SmartPly, the Wood Panel Industries Federation (WPIF) and resin supplier Huntsman. The targets are the housebuilding and general construction sectors and merchants and the aim to promote the benefits of OSB and develop the range of applications in the market.
To raise its profile still further, a new JOSB Done ‘advertising creative’ theme has been developed for the construction sector press. The campaign website, www.josbdone.com, has also been “refreshed” and an OSB helpline set up at 0845 053 3277.
WPIF director Alastair Kerr said that, while OSB consumption has doubled worldwide in the last decade, in the UK plywood still has higher market penetration.
“The difference in market position between the board types can, in part, be attributed to a general lack of awareness,” he said. “It’s therefore important for us to encourage merchants and builders alike to take another look at what OSB has to offer.
“With this year’s programme, our aim is to make the building trade sit up and take notice of OSB.”
