SmartPly is the new sponsor of the Amateur Football League (AFL) of Ireland.

The sponsorship package, which includes naming rights and branding opportunities, is the first time SmartPly OSB has engaged in such a deal, which will be used by the AFL to support and reward “the commitment and support of our members”, according to the league.

“We are delighted with SmartPly OSB’s support, which is vital to maintaining the vast network of clubs and teams with whom we work,” said AFL chaiman Paul Lenehan and secretary Noel Kennelly in a joint statement.

“We are heavily reliant on volunteers who commit so much of their time and expertise to running the league and SmartPly OSB’s sponsorship means that we can continue to reward the commitment and support of our members.”

SmartPly and its parent company Coillte Panel Products added that the AFL is a “vital resource not just for football, but also to communities across the country who benefit from its work”.