Door supplier JB Kind is urging major merchanting chains to follow its example in supporting an effort to save an Indonesian rainforest.
The Derbyshire-based company, which imports doors from Indonesia, has spent tens of thousands of pounds supporting the campaign to restore the Harapan lowland rainforest, a 250,000-acre logging concession bought by the RSPB and its international partners for preservation.
And it has asked RSPB to use the company as an example to persuade others to take part.
As well as making a substantial donation, the company’s nine lorries have been painted with the campaign’s “Save the Sumatran rainforest” photo and details, while its website and future catalogue will feature the project prominently.
Door ranges will feature Harapan rainforest details on the packaging, while the company’s suppliers, including those in Indonesia, will be supporting the campaign. Company newsletter “Off the Latch” will take the message to customers.
JB Kind became involved when its managing director Philip Smith, an RSPB member, was approached to to make a donation. He realised that Sumatra was an area where the company sourced some its products.
“There is an opportunity for major merchanting groups to get behind the campaign,” said Gordon Nelson, JB Kind national account director.
He said the company’s Indonesian-made doors would achieve FSC certification by October.
For more information on the RSPB’s Harapan rainforest project click here
