JOSB Done, the marketing campaign to promote the use of OSB, has been approved to run for a fourth year.
The 2009 campaign will focus on practical examples of OSB’s uses, with builder, merchant, specifier and developer case studies planned.
The 2008 campaign saw the use of items such as cement, paint and a goldfish bowl being dropped from a forklift truck onto OSB to test its strength. The aim was to appeal to users of the material.
“We can’t stop now because it is crucial that as many people as possible are made aware of the environmental and performance benefits OSB has to offer,” said Alastair Kerr, director-general of the Wood Panel Industries Federation and spokesperson for the JOSB Done campaign.
