Door distributor JB Kind has signed up more than 25 customers to its Merchant Partners joint marketing initiative.

JB Kind said the scheme was designed to boost door sales and sees merchant customers benefiting from a large investment in marketing support.

The partnership allows both merchants and JB Kind to work together on joint initiatives, whilst taking part in national promotions, as well as receiving point of sale material and product training.

“Over 25 partners with more than 90 branches across England, Scotland and Wales have already signed up,” said Gordon Nelson, JB Kind sales director.

“A positive increase in business is already evident, resulting in a bigger penetration of the market place for JB Kind.”